As one of the university’s traditional flagship programs, the Department of Business Administration has continually evolved to meet the needs of a changing world. Following the university’s strategic transformation in the 2015 academic year, the department established a master’s program in 2016. Since 2017, it has actively integrated elements of Artificial Intelligence (AI) and data analytics to provide students with forward-looking management education.
In response to evolving market demands, the department’s curriculum has been continuously optimized, most recently incorporating Marketing Technology (MarTech) into the field of digital operations. Students are encouraged to develop expertise across diverse areas, including technology marketing, financial management, and data analytics applications.
Looking ahead, the department plans to launch courses in innovation and entrepreneurship, as well as integrate ESG (Environmental, Social, and Governance) courses and certification programs. Through these efforts, the department aims to cultivate students with innovative thinking, a strong sense of social responsibility, and digital operational capabilities, empowering them to become future business leaders ready to tackle dynamic challenges.
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Diverse Curriculum |
Joyful Learning |
Guaranteed Future |
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Program Overview
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Program FeaturesThe curriculum of the Department of Business Administration is closely aligned with contemporary industry trends, focusing on the needs of digital transformation and sustainable development. It is structured around four major themes:
The program emphasizes both foresight and practical application, comprehensively training students to excel in marketing, technology, and management, empowering them to stand out in the era of digitalization and sustainability.
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Future Outlook
Looking toward the future, the Department of Business Administration will continue to strengthen its advantages in education and research, striving to cultivate management professionals with global vision, innovative thinking, and strong practical skills. In response to the rapidly changing global economic environment, the department will continuously refine its curriculum, actively integrate cutting-edge technologies and industry practices, and ensure that students graduate with immediate employability and global competitiveness. Upholding the educational philosophy of "Employment Upon Graduation," the department offers:
Through comprehensive academic and career support, we aim to nurture future business leaders and achieve the seamless integration of academic learning and practical application.
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