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企業管理學系 Department of Business Administration
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About us

As one of the university’s traditional flagship programs, the Department of Business Administration has continually evolved to meet the needs of a changing world. Following the university’s strategic transformation in the 2015 academic year, the department established a master’s program in 2016. Since 2017, it has actively integrated elements of Artificial Intelligence (AI) and data analytics to provide students with forward-looking management education.

In response to evolving market demands, the department’s curriculum has been continuously optimized, most recently incorporating Marketing Technology (MarTech) into the field of digital operations. Students are encouraged to develop expertise across diverse areas, including technology marketing, financial management, and data analytics applications.

Looking ahead, the department plans to launch courses in innovation and entrepreneurship, as well as integrate ESG (Environmental, Social, and Governance) courses and certification programs. Through these efforts, the department aims to cultivate students with innovative thinking, a strong sense of social responsibility, and digital operational capabilities, empowering them to become future business leaders ready to tackle dynamic challenges.

多元課程 快樂學習 保障出路

Diverse Curriculum

Joyful Learning

Guaranteed Future

 

學習力養成

Program Overview

  • Global Perspective: Ability to observe and engage in international affairs.

  • Global Mobility: Ability to communicate effectively using international languages.

  • Programming Skills: Ability to develop and apply information technology.

  • Logical and Data Analysis Skills: Ability to utilize statistical methods and database analysis.

  • Fundamental Business Management Skills: Possess foundational knowledge in business management and finance.

  • Innovation and Management Skills: Ability to integrate professional management knowledge with innovation.

  • Communication and Presentation Skills: Ability to communicate clearly and deliver effective oral presentations.

 

學系特色            

Program Features

The curriculum of the Department of Business Administration is closely aligned with contemporary industry trends, focusing on the needs of digital transformation and sustainable development. It is structured around four major themes:

  • Digital Operations: Master digital tools and strategies to enhance business efficiency and competitiveness.
  • Personal Financial Practices: Build expertise in personal finance and financial management in a rapidly evolving market.
  • Sustainable Management (ESG): Foster awareness and practices in environmental, social, and governance issues.
  • Innovation and Entrepreneurship: Develop creative thinking and entrepreneurial skills to succeed in dynamic business environments.

The program emphasizes both foresight and practical application, comprehensively training students to excel in marketing, technology, and management, empowering them to stand out in the era of digitalization and sustainability.

 

學系展望

Future Outlook

Looking toward the future, the Department of Business Administration will continue to strengthen its advantages in education and research, striving to cultivate management professionals with global vision, innovative thinking, and strong practical skills.

In response to the rapidly changing global economic environment, the department will continuously refine its curriculum, actively integrate cutting-edge technologies and industry practices, and ensure that students graduate with immediate employability and global competitiveness.

Upholding the educational philosophy of "Employment Upon Graduation," the department offers:

  • Diversified course designs
  • Professional certification counseling
  • Internship opportunities
  • Industry-academia collaboration programs

Through comprehensive academic and career support, we aim to nurture future business leaders and achieve the seamless integration of academic learning and practical application.